Announcements, resources, opinions, and insights from our team.

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Building with SIDEKICK? Your Life Just Got Easier!

By Alex on July 20th, 2015

Many of you have asked us for features to help you more easily and efficiently manage your Walkthroughs on our backend. In the past, you’d be looking at something like this: Though this gave you a broad layout for you to access the Walkthroughs you’d like to edit, configure, and unpublish, it also meant you…

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Announcing the SIDEKICK Affiliate Program!

By Alex on July 7th, 2015

We’re starting off the summer with another big announcement: SIDEKICK is so excited to announce that our Affiliate Program is now live!. This new program allows SIDEKICK Partners to earn a 20% commission for each referral of your friends, clients and site visitors to SIDEKICK. Reward to Refer Many of our customers already share SIDEKICK…

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Comparing Video, Text, and Interactive Tutorials

By Alex on July 3rd, 2015

We all know there are different kinds of learners. Some enjoy verbal material, some prefer visual, and there are many who’ll take written guides over anything. That being said, the vast majority of people prefer some combination of the above. When it comes to online products, the two most common ways of learning are video…

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200,000+ WP Downloads and Counting!

By Alex on June 30th, 2015

SIDEKICK for WordPress has passed 200,000 downloads through the WordPress repository! We’re blown away by the support and usage we’re seeing and we just wanted to say thank you for your support! We got into this to help individuals be successful in WordPress; and help businesses reduce helpdesk costs and provide self-serve support and that’s just what we’re…

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Facts, Folks, and Friends in Web Hosting You Should Know

By Alex on June 24th, 2015

Interested in getting into the Hosting space? Well you’re in fantastic company! In the United States alone there are over 15,000 hosting companies generating north of 16 billion in revenue. Web hosting is an incredibly dynamic, exciting, and competitive industry. To celebrate the awesome history and future that the hosting industry is sure to have,…

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5 Things About Customer Success You May Not Have Known

By Alex on June 22nd, 2015

As Lincoln Murphy put it, “…today, Customer Success is the new vendor lock-in. He couldn’t be more right. Every vertical in SaaS has been commoditized and the subscription/cancel-any-time model has taken over. This has pushed the power back into the hands of the buyer. When software becomes commoditized, we’ve got to start competing on something…

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Customer Service Needs to be Part of Your Marketing Strategy

By Alex on June 19th, 2015

When thinking of marketing strategies, we tend to think of lead capture, email, content, and SEO while customer service seems to always be left out. In a social media universe, more and more consumers are heading to the Twittersphere to display their applause and dismay of customer service practices. More often then not, a targeted Tweet,…

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An important new feature for Theme Devs

By Alex on May 29th, 2015

As most of you know, within the coming months, all WordPress themes MUST be compatible with the Customizer feature introduced in v3.4. Lately, we’ve put our collective effort into working with Theme and Plugin Developers to help them lower support pains and increase user happiness and this update is necessary for us to continue to do so.

Five New SIDEKICK Features You’re Going to Love!

By Ben Fox on March 20th, 2015

On Monday, March 23rd, 2015 we are going to be pushing our most ambitious update yet to the SIDEKICK platform. This update brings with it a slate of features you’ve been requesting since we launched. It also takes a few giant leaps towards our upcoming SIDEKICK for Everything release, which will allow you to drop…

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The WordPress Space as a Startup Incubator – Part 1

By Ben Fox on March 13th, 2015

A business incubator is a company that helps new and startup companies to develop by providing services such as management training or office space. – Wikipedia There was a time when I would have answered the question of “What do you do?” with “I am the co-founder of WPUniversity, a WordPress Startup.” Then I’d watch…

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